9+ Best SEO Software Tools of 2023 (Honest Reviews and Free Options)

If you’re looking to rank your website on search engines, you need the best SEO Software tools to make the job easier. SEO (Search Engine Optimization) refers to the practice of optimizing your website to rank higher in search engine results pages (SERPs).

As a website owner, you want to increase traffic to your site and boost your rankings on search engine results pages (SERPs). Search engine optimization (SEO) is the practice of optimizing your website and content to improve your organic search engine rankings. While SEO can be done in many different ways, using the right SEO tools is crucial for increasing organic search traffic in 2023.

Choosing the right SEO tools is essential for your business. The best SEO tools can assist you in achieving your objectives, from keyword tracking to backlink analysis.

In this guide, I ranked and reviewed the best SEO tools, along with my top recommendations, so you can choose the best one for you.

We’ve seen the best AI software for transcriptiongenerating imagesbusinesscelebrity-voicesales, and affiliate marketing in recent articles. Let’s take a look at some of the best SEO software tools available today in this article.

Affiliate Disclosure: Some of the links in this article could be affiliate links, which provide $$$ to me at no cost to you if you decide to purchase the tool.

Table of Contents

SEO is a broad field. And a lot has changed in the last decade.

Every time Google changes its algorithm, websites scramble to figure out what is going on.

Fortunately, with the rise of AI and SEO tools, learning how to do SEO correctly is easier than ever.

 What is SEO?


  • Search Engine Optimization (SEO) is the process of optimizing a website or web page to increase its visibility and improve its ranking in search engine results pages (SERPs).
  • The ultimate goal of SEO is to generate more traffic, leads, and revenue for a website.
  • SEO involves different techniques such as keyword research, on-page optimization, link building, and content creation.
  • Keyword research involves finding relevant keywords that people use to search for a particular product or service.
  • On-page optimization involves optimizing various on-page elements such as title tags, meta descriptions, header tags, and content for better visibility and relevance.
  • Link building involves acquiring high-quality backlinks from other websites to improve the website’s authority and ranking.
  • Content creation involves producing high-quality, informative, and engaging content that can attract and retain visitors to the website.
  • By implementing these techniques, website owners and digital marketers can improve the quality and quantity of organic traffic to their website, resulting in higher conversion rates and increased revenue.

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Importance of SEO tools:


SEO tools are software applications that help website owners and digital marketers optimize their websites for search engines. These tools provide useful data and insights that can be used to improve website performance and meet business objectives.

Some of the primary advantages of using SEO tools are as follows:

  • Tracking website rankings: SEO tools allow website owners to track their website’s ranking in search engine results pages for specific keywords and phrases. This helps to identify areas where improvement is needed.
  • Analyzing website traffic: They can provide detailed information on website traffic, such as where visitors are coming from and which pages are most popular. This information can be used to improve user experience and increase engagement.
  • Monitoring keyword performance: They also can help track the performance of specific keywords and phrases, including search volume and competition. This information can be used to identify new opportunities and optimize existing content.
  • Identifying technical issues: SEO tools can identify technical issues that may be affecting website performance, such as broken links, slow page speed, and mobile responsiveness.
  • Improving content: These tools can help identify gaps in content and suggest improvements to optimize for search engines and user experience.

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Why are SEO Tools Important?


SEO tools play a crucial role in helping you understand your website’s performance and providing actionable insights to enhance your SEO strategy. Here are some key reasons why SEO tools are essential:

  • Keyword Research: SEO tools help you identify relevant keywords with high search volume and low competition. They provide insights into keyword trends, search volume data, related keywords, and keyword difficulty.
  • Competitor Analysis: These tools allow you to analyze your competitors’ websites and identify their strategies. You can gain valuable insights into their backlink profile, top-performing keywords, content strategies, and more.
  • On-Page Optimization: SEO tools provide recommendations for optimizing your website’s on-page elements such as meta tags, headings, content structure, and internal linking. These tools help ensure your web pages are properly optimized to rank higher in search engine results.
  • Backlink Analysis: SEO tools also help you analyze your website’s backlink profile and identify opportunities for acquiring high-quality backlinks. They provide insights into the authority and relevance of linking domains, anchor text distribution, and competitor backlink analysis. By monitoring and improving your backlink profile, you can strengthen your website’s authority and rankings.
  • Rank Tracking: These tools enable you to track the rankings of your target keywords on search engine results pages (SERPs). They provide data on keyword rankings over time, organic visibility, and SERP features. Monitoring your rankings helps you measure the effectiveness of your SEO efforts and make necessary adjustments.
  • Website Auditing: SEO tools conduct comprehensive website audits to identify technical issues, crawl errors, broken links, and other factors that may impact your website’s performance in search results. These audits help you uncover and fix issues that may hinder your website’s crawlability and indexing.
  • Reporting and Analytics: SEO tools provide reporting and analytics features to monitor the performance of your SEO campaigns. They offer insights into organic traffic, keyword rankings, backlink growth, site performance, and more.

Now that we understand the importance of SEO tools. let’s explore some of the best SEO tools available in the market for different aspects of SEO.

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SEO Tools Features and Benefits


Now that we’ve explored the recommended SEO tools, let’s delve into the key features and benefits they offer:

– Keyword Research:

  • Discover valuable keywords with high search volume and low competition.
  • Analyze keyword difficulty and prioritize your optimization efforts.
  • Uncover long-tail keyword opportunities for targeted traffic.

– Competitor Analysis:

  • Gain insights into your competitors’ organic and paid search strategies.
  • Analyze their top-performing keywords, backlinks, and content.
  • Identify gaps and opportunities to outperform your competitors.

– Backlink Analysis:

  • Evaluate the quality and quantity of your backlinks.
  • Identify authoritative websites for potential link-building opportunities.
  • Monitor your competitors’ backlink profiles and replicate their successful strategies.

– On-page Optimization:

  • Optimize your web pages for relevant keywords and search intent.
  • Receive recommendations for improving your content, meta tags, and headings.
  • Enhance user experience and increase the chances of higher rankings.

– Site Audit:

  • Identify technical issues that affect your website’s performance.
  • Discover crawl errors, broken links, and duplicate content.
  • Fix issues that hinder search engine crawling and indexing.

– Rank Tracking:

  • Monitor your keyword rankings and track progress over time.
  • Identify fluctuations and analyze the impact of your optimization efforts.
  • Measure the success of your SEO strategies and make data-driven decisions.

– Analytics and Reports:

  • Gain comprehensive insights into your website’s performance and traffic.
  • Track key metrics like organic traffic, bounce rate, and conversion rate.
  • Generate customized reports to showcase your progress and achievements.

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Factors to Consider When Choosing The Best SEO Tool:


There are several factors to consider when choosing the best SEO tools for your business. The following are the most important ones:

A. Price

The price of an SEO tool varies greatly depending on its features and level of support. Consider your budget and how much you’re willing to spend on SEO before choosing a tool.

Some tools may provide a free trial period or a limited version with basic features that are appropriate for smaller businesses. Other tools may be more expensive, but they may offer more comprehensive features and analytics.

B. Features

Different SEO tools offer different features to help you improve your website’s ranking. Some of the most important features to consider include:

  1. Keyword research: A good SEO tool should offer the ability to research and analyze relevant keywords for your website.
  2. Backlink analysis: A tool that can analyze your website’s backlink profile can help you identify opportunities for link building and improving your website’s authority.
  3. Site audits: An SEO tool that can perform regular site audits can help you identify and fix technical SEO issues.
  4. Competitor analysis: A tool that can analyze your competitors’ websites can help you identify areas where you can improve your own website’s performance.

C. User-friendliness

An SEO tool should be easy to use, even for those without a technical background. Consider the following when evaluating the user-friendliness of an SEO tool:

  1. Interface: Is the tool’s interface intuitive and easy to navigate?
  2. Customization: Can you customize the tool to suit your specific needs?
  3. Training and support: Does the tool offer training resources or customer support to help you learn how to use it effectively?

D. Customer Support

A good SEO tool should come with adequate customer support to help you navigate any technical issues or questions you may have. Consider the following when evaluating a tool’s customer support:

  1. Availability: Is customer support available during your business hours?
  2. Responsiveness: How quickly does customer support respond to inquiries or issues?
  3. Quality: Is customer support knowledgeable and able to effectively address your concerns?

By considering these factors, you can choose the best SEO software tool for your business needs and budget.

In this post, I’ve ranked and reviewed the best SEO Software tools like Ahrefs, Surfer SEO, SEMrush, and Moz Pro so that you can raise your SEO game this year.

What are the Best SEO Tools?


Here are my Top 9 picks for the best SEO Software tools to use this year:

1. Ahrefs.

Best SEO Tool for Keyword Research.

Ahrefs is undoubtedly one of my favorite SEO tools on the market. It has the fastest web crawler (second only to Google) and the best user interface of any tool on this list.

  • Ahrefs has the largest backlink index of top SEO tools, with over 295 billion indexed pages and over 16 trillion backlinks.
  • It offers an improved keywords explorer, tools for monitoring competition, and substantial user documentation.
  • Ahrefs includes all the tools needed to investigate and expand online presence with a centralized dashboard displaying project ranking, traffic, and backlinking.
  • It also has a proprietary web crawler that is larger and faster than Google’s.
  • Ahrefs provides best-in-class link analysis, powerful research tools, and knowledgeable user support for understanding and improving domain’s online presence.
  • Ahref’s pricing is broadly comparable to that of comparable products.


Information Description
Purpose Backlink audits, competitive analysis, URL rankings, keyword research, and other purposes
Organic Search Reports Ahrefs, like SEMrush, provides organic search reports to analyze the traffic to your competitors’ websites
Extracted Data Usage Link building, keyword research, SEO strategies, rank tracking, and content marketing
Personal Usage I use Ahrefs everyday to check for new backlinks, keyword search positions, and competitor insights
Keyword Explorer Tool Ahrefs has a keyword explorer tool that shows keyword difficulty as well as related keywords that “also rank” for target phrases
Popularity Ahrefs is a highly competitive SEO tool used by a large number of SEO professionals and entrepreneurs around the world
Features Ahrefs is a comprehensive SEO tool that offers a variety of features for keyword research, link building, and content analysis



  • Keyword Research: Ahrefs generates millions of keywords With a single research query.
  • Ranking History: The ranking history of any keyword used on any page of your website can be viewed.
  • Site audit: Ahrefs allows you to check the health of your website. It will analyze your website and generate a report with errors, warnings, and recommendations.
  • Content Explorer: You can perform a content search in the Ahrefs database, which contains over 1 billion web pages.
  • Outbound Links Analysis: In the site explorer, Ahrefs displays an outgoing links report. This report assists you in tracking where your guest posts are linking to.
  • Backlink analysis: Ahrefs has one of the most extensive backlink databases, allowing you to analyze your website’s backlinks and your competitor’s backlinks.



  • Large backlink database.
  • It gives you a detailed backlinks analysis report.
  • Website enhancement suggestions for increased visibility and ranking.
  • Build content strategy.
  • Accurate keyword data.
  • User-friendly interface.


  • If you run an agency, there is a lack of automated client-facing reports.
  • Some features may be overwhelming for beginners.


You can test the product by selecting the 7-day trial option. Following that, you can upgrade to subscription plans ranging from $99 to $999.

Get Started With Ahrefs.

Try Ahrefs for Free

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2. Surfer SEO.

Best Overall SEO Tool.

SurferSEO gives SEOs one of the most comprehensive data-gathering experiences available.

Information Description
Comprehensive Data-Gathering SurferSEO offers SEOs one of the most comprehensive data-gathering experiences available
Keyword Research Simplifies keyword research and provides users with an excellent way to see the keywords competitors use to rank on Google
Content Planner Users can use the content planner to create an effective keyword strategy
Site Audit The site audit feature ensures that your website is free of technical SEO issues
Well-Rounded Tool Surfer SEO is a well-rounded tool that will help you elevate your SEO game



  • Using an AI outline builder, you can easily create high-quality content that is optimized for your target keywords.
  • The Content Planner allows you to create an effective keyword strategy for your website.
  • Surfer Academy is an excellent resource for those interested in learning more about SEO and how to make the most of the tool.
  • Audit tool offers an in-depth assessment of your website’s technical SEO health and highlights any issues that need to be addressed.
  • Content Editor is an excellent tool for writing articles directly on the platform while ensuring proper keyword density.


  • SEOs that seek to increase their productivity and focus on strategic tasks will benefit from the Surfer SEO workflow, which automates time-consuming tasks such as SERP analysis and site auditing.
  • Surfer SEO is an excellent choice for small businesses and agencies because it provides an affordable solution with enterprise-level features.
  • It can assist content writers and bloggers in their content creation by identifying opportunities and understanding what type of content performs well in their niche.
  • Wide range of features are available to make the most out of your SEO task.
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  • The functionality provided by the free version is quite limited.
  • Realizing how each workflow component interacts with one another can be confusing for new users.
  • If you have a large website or many projects, you may quickly reach the limits of the basic pricing plan.


SurferSEO offers these pricing plans:

  • Free: $0
  • Basic: $49 per month
  • Pro: $99 per month
  • Business: $199 per month

Get  Started With SurferSEO. 

Try Surfer SEO for Free


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3. Jasper.

Best Overall.

Jasper is an AI content platform that assists you in creating, promoting, and measuring content that is relevant to your audience. It is one of the best ai tools for business available on the market.

Many consider Jasper to be the best overall AI copywriting tool, with its impressive features and quality leading the market. You give it seed words, which Jasper analyses before generating phrases, paragraphs, or documents based on the subject matter and tone of voice. It can write a 1,500-word article in less than 15 minutes.

More than 50 AI content generation templates are available on the platform, including blog posts, emails, marketing copy, Facebook ad generator, Google ad generator, meta title and description, press release, and much more.

This ai marketing tool can assist you in generating new ideas for your next ad campaign or in optimizing your blog posts.


Their engineers created machine-learning technology to help you extend your brand portfolio and enhance consumer interactions.

Brainstorming new ideas is a breeze with Jasper.AI.

Enter the relevant information about what you’re looking for, and the AI engine will generate unique concepts for you to consider.

Once you’ve decided on a concept, their platform can assist you in producing high-quality content in record time.

There’s no need to worry about writer’s block or staring at a blank screen with Jasper AI.

With a plethora of templates at your disposal, you can scale your marketing regardless of the situation.

Information Description
Platform Jasper is an AI content platform
Purpose It helps you create, promote and measure content that resonates with your audience
Technology Jasper is powered by natural language processing (NLP) and GPT-3 AI
Content Generation The SEO software generates custom-tailored content in seconds – be it for web copy, blog posts, or even full marketing campaigns
Quality Content Jasper makes it easy to create quality content that’s SEO-friendly, engaging, and data-driven
Features Jasper has multiple language support, tons of templates, and even its renowned Boss Mode feature that lets you create content in bulk
Suitable for Jasper is an excellent choice for marketers and content creators looking to automate their writing process



  • Create content in over 20 languages to reach a global audience.
  • You can use the “Jasper Chrome Extension” to create content directly from the browser.
  • Starter mode utilizes templates to assist you in quickly creating SEO-friendly content.
  • Boss Mode” enables you to create content in bulk by using commands.
  • Create AI image art and visuals for your blog posts or web copy, or modify existing ones.
  • Integrate with Surfer SEO to make the most of your content.


  •  Easily create SEO-friendly web copy and blog posts.
  • Create data-driven content to improve your campaigns for digital marketing.
  • Create engaging visuals for social media posts automatically.
  • Simplify content creation and campaign optimization for multiple clients.
  • Create content automatically in order to rank higher in SERPs.
  • Advanced automation workflows help enterprise businesses make the most of their content.


  • The base package does not include plagiarism detection.
  • Expensive pricing plans for beginners.


Jasper offers these pricing plans:

  • Starter: $42/month+
  • Boss Mode: $82/month+
  • Business: Custom plans are available

Get your first 10,000 Free Credits with Jasper.

Try Jasper AI for Free

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4. SEMrush.

Best SEO Tool for Small Businesses.

SEMrush is a leading competitor analysis tool that assists users in evaluating their competitors and content. It provides detailed metrics and allows users to find the best-performing pages, content, and keywords.

The SEMrush “SEO toolkit” provides a comprehensive set of SEO tools. You can access detailed keyword analysis reports as well as a domain summary for any domains you manage.


  • Traffic analytics helps to identify the primary sources of web traffic for competitors.
  • Top referring sites” can be identified with traffic analytics.
  • Comparison of session duration and bounce rates is possible with traffic analytics.
  • Traffic Sources Comparison” provides an overview of digital marketing channels for multiple competitors.
  • Bounce rates indicate the percentage of visitors who leave a website without visiting any other pages on the same site.


Information Description
Tool SEMrush is a top competitor analysis tool
Purpose It helps users evaluate their competitors and content
Metrics SEMrush provides robust metrics and lets users get top-performing pages, content, and keywords
User Base It has been helping many website owners and ecommerce entrepreneurs understand their competitors’ SEO strategies, making it one of the most popular SEO tools among small and medium-sized enterprises
Offerings SEMrush offers help for SEO, PPC, ad campaigns, backlinks, keyword research, search engine results pages (SERP), and much more



  • Organic Research: This feature enables users to see the top keywords used by their competitors.
  • Advertising Research – It helps you in running more effective ad campaigns by analyzing the ad budgets of your competitors. Your ad campaigns can also be localized.
  • Product Listing AdsSEMrush users can view competitors’ Product Listing Ads and product feeds.
  • Traffic Analysis – SEMrush provides precise information about a website’s online performance and traffic. It also assists you in understanding potential customer’s  behavior and media consumption.
  • Local SEO – This feature informs you of your competitor’s local SEO rankings.


  • Analyzes the competitors’ strategies.
  • Monitor previous and current website rankings.
  • Performs technical SEO audits and assess user experience.
  • Finds good CPC advertising opportunities.
  • Conduct extensive keyword research to help your content rank higher.


  • It may be a little complicated for beginners.
  • More advanced features have an expensive price tag.
  • Incidents of incorrect information about advertisements and backlinks.


SEMrush has three paid plans available. The Pro plan costs $99.95, Guru costs $199.95, and Business costs $399.95. There is also a quote-based Enterprise plan that can be customized to meet the requirements of the entrepreneurs.

SEMrush expanded its tool set over time, adding a writer marketplace, a traffic-boosting tool, an agency tool set, and even a white-glove service for PR firms.

Get Started With SEMRush.

Try SEMrush for Free

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5. Moz Pro.

Best SEO Tool For Professionals.

Moz Pro is an SEO tool platform designed to help you increase traffic, rankings, and visibility in search engine results.

The ability to audit your own site using the Moz Pro spider, which should highlight potential issues and recommend actionable insights, is a key tool. You can also track your site rankings across hundreds or even thousands of keywords per website.


  • It provides useful tools, such as the ability to audit your own site with the Moz Pro spider and track your site rankings across hundreds or even thousands of keywords per website.
  • Moz Pro also includes a keyword research tool to assist in determining the best keywords and keyword combinations for targeting, as well as a backlink analysis tool that uses metrics such as anchor text in links and estimated domain authority to analyze backlinks.


  • The pricing starts at $99 per month for the Standard plan, with an annual discount of 20%. For $179 per month, the Medium plan includes a broader range of features, and additional plans are available for agency and enterprise needs.
  • Moz Pro also includes paid tools for local listings and STAT data analysis, as well as a free trial.
  • Even if you do not sign up for Moz Pro, there are a number of free tools available. Furthermore, there is a large support community available to provide assistance, advice, and guidance for search marketing issues.
  • It is an outstanding subscription for any company that wants to be more proactive with their SEO marketing.



  • Keyword Explorer: The Keyword Explorer simplifies SEO analysis and assists subscribers in determining the queries visitors use. The Keyword Explorer displays difficulty, volume, organic CTR%, priority score, mentions, and other information for a given keyword.
  • SEO Crawling: Minor site issues like missing tags and broken links can have a significant impact on SEO. The Moz SEO crawler checks your site for common issues and describes the impact of each issue. This automatic crawl occurs once per week, so there is no need to be concerned about missing any ongoing issues.
  • Link Explorer: Moz Pro includes powerful tools for developing a better backlink profile, as well as proprietary metrics for in-depth analysis. You can then track your own progress over time and even compare your results to those of your top competitors.
  • Moz Local: Moz Local is a subscription service that focuses on local SEO marketing. It stores, cleanses, and updates location data across the web automatically for maximum visibility.
  • Additional features of the subscription include duplicate deletion, deep Google and Facebook integration, and a store locator.



  • Moz Pro offers a wide range of features.
  • Metrics performed by the tool are useful for SEO and site.
  • Provides Extensive customer support resources.
  • Annual discounts are also available for users.


  • Till now, no mobile apps are available.
  • Only the Pro tier offers a free trial.
  • There is no direct phone, email, or chat support for users.


Moz is available in three price tiers, each with its own set of features and monthly limits. All yearly subscriptions include a 20% discount, so committing ahead of time for those who intend to continue using the service can result in significant savings.

The Local plan is the entry level, and it starts at a reasonable $14 per month. It is, however, intended for use in a smaller service area and for a business with a physical location. Listing management, local reputation management, social posting, and listing distribution are all possible.

With a Moz Pro subscription, you’ll have access to a comprehensive set of tools for optimizing your site for search engines. While $99 per month may appear to be a lot for your first SEO service, the return can be much higher. Overall, Moz Pro is one of the best SEO platforms available.

Get Started With Moz Pro.

Try Moz Pro for Free

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6. Scalenut.

Best SEO Tool for Workflows.


Scalenut’s SEO Hub allows you to write your first outline of a blog post in just five minutes, giving you more time to edit and optimize for SEO.

Information Description
Tool Scalenut’s SEO
Purpose Scalenut’s SEO Hub helps you create the first outline of your blog post in just five minutes—leaving you more time to edit and optimize for SEO
Workflow Enter a keyword and location into the tool, the guided workflow will prompt you with questions related to your topic and help you create the first draft of your post in just five minutes
Editing and Optimization You can edit and optimize the content for SEO using the provided guidelines
Benefits The tool is faster and helps ensure that your final product is high quality and relevant to your target audience


  • Scalenut’s ability to help users identify target keywords and understand user intent is appealing to me. This is important in my opinion because it can help improve the quality of your content.
  • Besides that, I appreciate that Scalenut provides a quality grading system to provide users with feedback on their content.

  • If you want to get rid of writer’s block, Scalenut has robots that can help you write your content from beginning to end.
  • Scalenut’s real-time content suggestions can also help you improve your content while you’re writing.
  • It also assists users in identifying influencers and potential customers, as well as tracking the performance of their content over time.


  • SEO writers looking for topic clusters to write about in order to improve the quality of their content.
  • It is highly useful for content strategists who seek to improve the quality of their content.
  • Founders who want to better understand their users’ needs and optimize their website content. Scalenut is the best choice for them.


  • The tool’s AI can produce repetitive results at times.


Scalenut offers these pricing plans:

  • Individual: $12/mo
  • Growth: $32/mo
  • Pro: $60/mo

Get Started With Scalenut.

Try Scalenut for Free

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7. Majestic SEO Tools.

Best SEO Tool for Link Tracking.

Since its inception in 2011, Majestic SEO tools has received consistent praise from SEO veterans. As a result, it is one of the oldest SEO tools available today.

The tool’s primary focus is on backlinks, which are links between websites. This has a significant impact on SEO performance, and Majestic has a massive amount of backlink data as a result.

  • Majestic’s primary focus is on backlinks, which have a significant impact on SEO performance, and it has a massive amount of backlink data as a result.
  • Users can search both a ‘Fresh Index,’ which is updated throughout the day, and a ‘Historic Index,’ which is known for its lightning retrieval speed.
  • The ‘Majestic Million‘ displays a ranking of the top 1 million websites and is one of the most popular features.
  • The ‘Lite‘ version of Majestic includes a bulk backlink checker, a record of referring domains, IP’s and subnets, and an integrated ‘Site Explorer‘ for an overview of your backlink profile.


  • Majestic’s Link Intelligence database contains approximately 9 trillion unique URLs, making it one of the most comprehensive databases of links between websites on the internet.
  • Majestic distinguishes itself by providing useful features such as “mutual link” pages and side-by-side comparisons that display top metrics of multiple URLs on one page.
  • Majestic offers tools for analyzing anchor text, tracking link profiles over time, and identifying link building opportunities.
  • The Majestic API allows for the integration of link data into other applications and platforms.
  • Majestic product can generate informative, in-depth information about sites.

  • Simple metrics that can be understood in a single glance are extremely valuable.
  • Majestic users have access to two site indexes: Historic Index and Fresh Index.
  • The Historic Index is based on a database that has grown since 2006, allowing users to see how their site’s SEO performance has changed over time.
  • The Fresh Index is based on latent information.


  • Majestic SEO Tool is based on a database of more than 8 trillion URLs.
  • Real-time monitoring of site performance.
  • Assess competitor websites in order to improve your own.
  • The interface came up with a Easy-to-understand statistics and charts.


  • Only one user account is included in the Lite and Pro packages.
  • It takes time to understand more advanced features.
  • The Historic Index tool was excluded from the basic plan.
  • There is no direct phone support.


  • Majestic’s Lite plan is intended for users who only require checking a few backlinks.
  • It includes access to many of the main tools found in other plans, such as the Fresh Index, a keyword checker, and lists of referring domains.
  • The Lite plan has a limit of 5,000 index item units and 1,000,000 analyzable backlinks, and it comes with only one user account.
  • The monthly cost for the Majestic Lite plan is $49.99, but an annual subscription is available that reduces the price to $41.67 per month.
  • The mid-tier Pro plan, which costs $99.99 per month on a monthly basis and $83.33 per month when paid annually, is the next tier up.

Get Started With Majestic SEO Tools.

Try Majestic SEO for Free

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8. GrowthBar.


GrowthBar is one of the most user-friendly SEO tools on the market. They allow users to see millions of keyword results, backlinks from competitors, and Google Ads data.

  • GrowthBar is a tool created with Open AI, the most advanced language model ever created.
  • The outcomes and recommendations of GrowthBar are the best they can be.
  • It’s becoming a popular choice for entrepreneurs, small businesses, and freelancers due to its simple user interface and robust data sets.
  • Customers of GrowthBar include more well-known companies such as Minted, MagicJack, Square, Spekit, and Teepublic.
  • It also offers a Free Chrome Extension that provides SEO insights while browsing the web.
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  • Organic Research: View millions of relevant keywords, as well as their competitive market score.
  • Competitiveness Metrics: It allows you to view your rivals’ top organic keywords and backlinks, and extract any of the metrics to an Excel-compatible CSV.
  • Content Creation: Create blog post outlines with proper keywords, headlines, word count, links, tone, and more using a single button click.
  • Keyword Tracker: Monitor your keywords’ SERP positions and receive updates when they change.
  • Link Analysis: Get link alerts when your competitor’s backlinks change, including new and lost links.


  • Its AI tools allow you to quickly generate blog post outlines, generate content ideas, and even write copy.
  • Entry-level plan is inexpensive.
  • It provides you with the critical information you need to run a simple but productive SEO campaign.
  • Easy-to-use UI.
  • To help you build your content strategy, get word counts, difficulty scores, keyword suggestions, backlinks, and much more.
  • The Chrome extension offers a one-of-a-kind, quick, and simple means of accessing SEO data “on the go.”
  • There are no restrictions on keyword research or domain queries.
  • It is available for free for 5 days.


  • The keyword difficulty scores are not displayed in the keyword suggestion list.
  • The AI lead generation tools are great for generating blog post ideas, but using them effectively will require a significant amount of fact-checking and editing.
  • GrowthBar does not support cracked link building.
  • The ‘2-minute draft builder’ functionality did not work for me.
  • Perhaps it’s easier to get in touch with customer service.
  • There is no SEO audit feature.



You can try GrowthBar for free for 5 days prior to actually committing to a paid subscription. GrowthBar is an all-in-one massively powerful SEO tool for $29/month, making it significantly less expensive compared to other quality tools.

For the best new SEO tool, get started with a 5-day free trial of GrowthBar.

Try GrowthBar for Free

💡 Related guide: Best AI Website Builder Options for creating professional websites quickly (2023)

9. Advanced Web Ranking.


Advanced Web Ranking is an excellent SEO tool for teams that track a large number of keywords.

  • Advanced Web Ranking is ideal for agencies and in-house teams.
  • Ability to track keywords on a hyper-specific level, including search engine results features.
  • Offers white-label reporting.

  • Can track 3,000 search engines and over 170 countries, including Baidu, Yandex, Amazon, and YouTube among others.
  • Conducts a thorough competitor analysis, including metrics such as market share, estimated visits, and the discovery of new competitors.


  • It’s a long-standing platform that has been around since 2002.
  • On desktop and mobile, it delivers hyper-specific local SEO findings (country, city-level, or GPS coordinates).
  • Users can white-label reports, extract them as PDF or CSV files, make permalinks, incorporate with Data Studio, and so on.
  • It can hold a large number of keywords.
  • At no additional cost, the tool supports an unlimited number of users with varying levels of access (admin, team member).


  • Keyword research is being carried out.
  • Locating specialized keyword rankings on a local level.
  • Insights into competitors and a knowledge of SERP features.


  • Because the platform accumulates rankings in real time, updates may be delayed if you track a large volume of keywords.
  • There is no module for link building.


Advanced Web Ranking offers four paid plans, each with a 30-day free trial period. Plans become more expensive as more “units” are added, allowing you to track a greater number of keywords.

  • Starter: $49/mo.
  • Pro: $99/mo.
  • Agency: $199/mo.
  • Enterprise: $499/mo.

Try AdvancedWeb for Free

💡 Related guide: 13+ Best Web Hosting Services for 2023 (Top Providers Ranked)

Implementing Best SEO Tools in Your Strategy


To make the most of your SEO tools, it’s crucial to integrate them into your overall SEO strategy. Here’s how you can effectively implement SEO tools:

– Set Clear Objectives:

  • Define your SEO goals and align them with your overall business objectives.
  • Identify the key performance indicators (KPIs) you’ll track using the tools.

– Conduct Comprehensive Audits:

  • Use site auditing tools to identify technical issues and areas for improvement.
  • Address on-page optimization, crawlability, and mobile-friendliness.

– Perform In-depth Keyword Research:

  • Utilize keyword research tools to find relevant keywords with high potential.
  • Consider search volume, competition, and search intent when selecting keywords.

– Analyze Competitors:

  • Leverage competitor analysis tools to understand your competition’s strategies.
  • Identify gaps and opportunities to differentiate your website and content.

– Track and Monitor Performance:

  • Use rank tracking tools to monitor your keyword rankings and progress.
  • Analyze organic traffic, conversions, and other key metrics using analytics tools.

– Make Data-driven Decisions:

  • Utilize the insights provided by your SEO tools to make informed decisions.
  • Refine your strategies based on performance data and industry trends.

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Maximizing the Potential of The Best SEO Tools


To maximize the potential of your SEO tools, consider the following tips:

– Stay Updated:

  • Keep track of industry updates, algorithm changes, and new SEO techniques.
  • Regularly update your SEO tools to access the latest features and improvements.

– Experiment and Test:

  • Continuously experiment with different strategies and tactics.
  • A/B test your optimizations and analyze the results to optimize further.

– Learn from Experts:

  • Follow industry experts, join communities, and participate in discussions.
  • Gain insights and learn from the experiences of others in the SEO field.

– Collaborate with Team Members:

  • Encourage collaboration and knowledge sharing among your team members.
  • Share insights, best practices, and success stories related to SEO tools.

💡 Related guide: 7+ Best AI Copywriting Tools for Beginners in 2023 (Ranked & Reviewed)

Future Trends in SEO Tools

As technology evolves, SEO tools will continue to advance and offer more sophisticated features. Here are some future trends to keep an eye on:

– AI-powered SEO Tools:

  • AI algorithms will enhance keyword research, content optimization, and analysis.
  • Machine learning will provide more accurate insights and recommendations.

– Voice Search Optimization:

  • SEO tools will adapt to the increasing prominence of voice search.
  • Tools will focus on optimizing content for voice-based queries and natural language.

– Mobile SEO Tools:

  • With the growing use of mobile devices, SEO tools will prioritize mobile optimization.
  • Mobile-focused features, such as mobile site auditing and performance analysis, will become standard.

– Enhanced Data Visualization:

  • SEO tools will offer more advanced data visualization techniques.
  • Interactive dashboards and customizable reports will simplify data analysis and reporting.

💡 Related guide: 13+ Best Ecommerce Platforms of 2023: Dominate the Online Market like a Pro!

What are the best SEO tools for optimizing website ranking?

  • SEMrush: An all-in-one marketing suite that offers keyword research, competitor analysis, backlink analysis, site auditing, and more.
  • Ahrefs: A comprehensive SEO tool that offers keyword research, backlink analysis, competitor research, site auditing, and more.
  • Moz Pro: A suite of SEO tools that includes keyword research, site auditing, rank tracking, and more.
  • Google Search Console: A free tool from Google that helps website owners monitor and maintain their site’s presence in Google search results.

What are the best SEO tools for keyword research?

  • SEMrush: Offers comprehensive keyword research capabilities, including keyword difficulty scores, search volume, and related keywords.
  • Ahrefs: Provides detailed information on search volume, keyword difficulty, and related keywords, as well as keyword ideas and content gaps.
  • Google Keyword Planner: A free tool from Google that provides search volume and keyword ideas, as well as suggested bids for paid search.

💡 Related guide: 13 Best AI Email Writer & Generator Tools for 2023

Which SEO tools is the most effective for on-page optimization?

  • Yoast SEO: A popular WordPress plugin that offers real-time suggestions for optimizing content for search engines.
  • SEOptimer: A website auditing tool that checks for on-page optimization factors like page titles, meta descriptions, and header tags.
  • Moz Pro: Includes on-page optimization tools like keyword recommendations and content optimization suggestions.

Which is the best SEO tools for competitor analysis?

  • SEMrush: Offers detailed competitor analysis including keyword rankings, backlink analysis, and advertising research.
  • Ahrefs: Provides competitor analysis for keywords, content, and backlinks, as well as a site explorer tool for identifying top-performing pages.
  • SpyFu: A tool that provides keyword research and competitor analysis, including historical ranking data and domain comparisons.

What are the best SEO tools for link building?

  • Ahrefs: Offers comprehensive backlink analysis and link building tools like link intersect and broken link checker.
  • Moz Pro: Includes link research and link building tools like link building campaigns and backlink analysis.
  • SEMrush: Provides backlink analysis and link building tools like link building outreach and link detox.

Which is the most affordable SEO software tool for small businesses?

  • Ubersuggest: A free keyword research tool that offers basic keyword data and content ideas.
  • Google Search Console: A free tool from Google that provides website owners with search analytics, crawl errors, and sitemap information.
  • SEOptimer: Offers a free website audit tool that checks for common SEO issues like broken links and missing meta tags.

Which SEO tool offers the most comprehensive analytics and reporting?

  • SEMrush: Offers comprehensive marketing analytics including site auditing, keyword research, advertising research, and social media analytics.
  • Ahrefs: Provides detailed data on backlinks, keywords, and competitor analysis, as well as keyword tracking and site audits.
  • Google Analytics: A free tool from Google that provides website owners with detailed data on traffic sources, user behavior, and conversion tracking.

What is the best SEO tool for local SEO-optimization?

  • Moz Local: A tool that helps businesses manage their local search presence across search engines, directories, and social media platforms.
  • BrightLocal: Offers local SEO tools like local citation building, reputation management, and local search rank tracking.
  • Whitespark: Provides local citation building, local search rank tracking, and reputation management tools.


In the ever-changing landscape of SEO, utilizing the right SEO tools is crucial for optimizing your website’s performance and achieving higher search engine rankings.

This comprehensive guide has explored the best SEO tools available in 2023, covering their key features, benefits, pricing, and user reviews.

From comprehensive SEO toolkits like SEMrush and Ahrefs to specialized tools like Moz Pro and Majestic SEO Tools, each tool offers unique capabilities to help you analyze, optimize, and outrank your competitors.

Additionally, free tools like Google Search Console, Google Analytics, and Yoast SEO provide essential insights and optimization features.

Stay up to date with the latest SEO trends, experiment with different tools, and leverage the insights gained to refine your approach.

AI SEO tools have transformed online growth by seamlessly integrating with website builders, web hosting services, and ecommerce platforms. These tools increase visibility by incorporating smart keyword tactics and content optimization, forging a new path to digital success.

Start exploring these SEO tools today and take your website’s visibility and rankings to new heights!

Before making a final decision on a tool, consider the exact features you require (as well as the cost).

Using the best SEO tools will help you improve your keyword research and search engine rankings quickly.

Most of these tools offer a free trial period, allowing you to test them prior to actually making a final decision.

To Recap! Here are the Top 9 best SEO Software Tools to use in 2023:

  1. Ahrefs
  2. Surfer SEO
  3. Jasper
  4. SEMrush
  5. Moz Pro
  6. Scalenut
  7. Majestic SEO Tools
  8. GrowthBar
  9. Advanced Web Ranking


Q. What Are SEO Tools?

SEO tools are software programs that help site owners enhance their accessibility on Google. SEO tools primarily assist website owners with keyword research, link building, on-page SEO, keyword rank tracking, technical SEO, and other tasks.

These are usually software-as-a-service (SaaS) applications that can be accessed online for a monthly fee. With Google’s already algorithm, having a few various SEO tools in your arsenal is critical as they can be used for a variety of purposes.

Top On-Page SEO Elements

Some of the most important on-page SEO factors to consider and optimize for are as follows:

  • Title: One of the most important elements to consider when optimizing your web page for search engines is the title tag. It should be informative and precise, with search terms related to your domain.
  • Meta Description: A meta description is an overview that shows up in search engine results pages beneath the title tag and URL (SERPs). It assists users in determining which link to click on before visiting the webpage. Your meta description should include relevant keywords that accurately describe what visitors will see on your website and be intriguing enough to entice them to stay.
  • Headers and Sub-headers: Use these to break up your content and make it easier to scan and read. Include relevant keywords in heading tags (H1, H2, and so on), but only if they make sense in the context of the content.

Q. How much time does SEO take?

SEO efforts typically produce results after 3-6 months. If you have a new blog and a new website, it will take longer to index than a reputable, high Domain Authority (DA) site.

Q. What are the best free SEO tools?

There are numerous free SEO tools available, but they lack the functionality of paid alternatives. However, if you want to track your SEO and conduct keyword research for free, you can use one of the following tools:

Here’s a table summarizing the 5 best free SEO tools for keyword research, along with a brief description of each tool:

Tool Name Description
Keyword Tool A free SEO tool that focuses on keyword research.
Ubersuggest A tool that provides keyword options based on Google data.
Answer The Public A tool that curates common questions asked by people online.
Google Search Console A free web service offered by Google that provides a plethora of tools to help webmasters optimize website visibility.
Yoast SEO A free plugin for WordPress that helps optimize content.

Google Search Console

  • Google Search Console is a free tool by Google to monitor and maintain website presence in Google search results.
  • It helps to identify issues affecting search rankings and receive notifications about important updates and events.
  • GSC provides valuable data about website performance, including search queries, click-through rates, and average positions.
  • It can help optimize website for important keywords and phrases.

Q. What are the best SEO tools for small businesses with a limited budget?

  • Google Search Console: Free SEO tool by Google that helps businesses monitor and improve their website’s performance.
  • Ubersuggest: A budget-friendly SEO tool that offers features such as keyword research, content ideas, and backlink analysis. It is a keyword research tool that displays keyword suggestions, search volume data, and keyword difficulty scores to users.
  • HubSpot Website Grader: It is a free tool that provides a report card with actionable insights about your website’s SEO efforts. The report card grades your website on a scale of 1 to 100 in four key areas: performance, mobile readiness, SEO, and security.

Q. Which SEO tool is the most user-friendly for beginners?

  • Yoast SEO: A WordPress plugin that offers a user-friendly interface and helps beginners with on-page optimization.
  • It is a plugin for WordPress that helps website owners optimize their content for search engines. The plugin provides users with a checklist of optimization tasks that need to be completed for each page or post, such as adding meta descriptions, optimizing images, and more.
  • It is free to use, but a premium version is available for $89 per year, which includes additional features such as internal linking suggestions, content insights, and a redirect manager.

Q. What is the best SEO tool for keyword research?

  • Ahrefs: It is an SEO tool that provides in-depth keyword research, competitor analysis, and backlink tracking.

Q. What is the best all-in-one SEO tool for content optimization, backlink analysis, and rank tracking?

  • SEMrush: A comprehensive SEO tool that offers features such as keyword research, content optimization, backlink analysis, and rank tracking.

Q. What is the most affordable SEO tool that offers comprehensive features?

  • Moz: A budget-friendly SEO tool that offers features such as keyword research, backlink analysis, and site auditing.

Q. Which SEO tool is best for competitor analysis?

  • SEMrush: An SEO tool that offers comprehensive competitor analysis, including organic and paid search data, backlink analysis, and more.

Q. What are the most essential features to look for in an SEO tool?

  • Keyword research
  • On-page optimization
  • Backlink analysis
  • Rank tracking
  • Site auditing
  • Competitor analysis
  • User-friendly interface

Q. What are the most reliable SEO tools for local SEO?

  • BrightLocal: An SEO tool that helps businesses improve their local search visibility, track rankings, and manage their online reputation.

Q. Which SEO tool has the most accurate website traffic data?

  • Google Analytics: A free SEO tool by Google that provides in-depth website traffic data, including the number of visitors, page views, bounce rate, and more.

Q. What is the best SEO tool for tracking website rankings over time?

  • Ahrefs: An SEO tool that offers comprehensive rank tracking and provides historical data on website rankings over time.

Q. Is SEO difficult?

Yes, SEO is challenging because it necessitates knowledge from multiple disciplines, and search engine algorithms are constantly changing and updating.

To be successful in SEO, you must first increase the Domain Authority (DA) of your website through link-building efforts.

Q. How much should I invest in SEO?

If you want to hire someone to help you with SEO, an SEO expert can cost $75-150 per hour ($750-$1,500 per month). For difficult jobs for large websites, high-end digital marketing agencies may charge up to $20,000 per month. The first step in determining how much to spend on SEO is to compute your return on investment (ROI) based on your website and niche.


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